Latest Articles from Jemima

Hurrah! The Slow Content Movement Is Here to
Save Us All From AI-Driven Enshittification

Perhaps, like me, when you first came across the term ‘enshittification,’ as gloriously elucidated by Observer columnist John Naughton, your heart skipped with joy? Yes! I thought, finally, here is a deliciously cathartic term that perfectly captures the social-media-driven theft of my time and brainpower… read more

The Power of Radical Acceptance in Managing Fibromyalgia

Have you ever noticed how having fibromyalgia can feel a lot like being stuck on a cursed, pain-inducing swirly slide? Sometimes, we get to take a little break on the uncomfortable seat at the top of the slide, but whenever something triggers us into a flare, we find ourselves spiraling down through the worst of our symptoms,… read more

How to Start Communicating With Your Customers
In a Way That Lifts Them Up

We all buy from brands that make us feel good, right? But what exactly does that mean? They probably don’t just tell us that we’re awesome—although, they might sprinkle some of that good stuff around along the way. In reality, fantastic brand communication is all about meeting customer needs head-on, providing all the key info in a timely manner, and building totally dependable, rock-solid trust that grows into lasting and loyal relationships… read more

It’s Never Been Easier to Ditch Fast Fashion,
So Are You In?

Those of us with a passion for fashion are often hungrily hooked on the power that personal expression allows us to harness—a magical force that builds confidence and helps us leave our mark on the world! But, have you ever stopped to wonder if your fabulous wardrobe might have a less-than-fabulous footprint? I did, and here’s what I discovered… read more

Scorched Earth and Green Shoots: Lessons in Resilience

Jemima, an English copywriter, lives in Portugal with her Belgian partner, where they have rebuilt a smallholding and are reconnecting with nature after devastating wildfires swept through the region in the summer of 2017. Here she reflects back on the extraordinary lessons of joy to be found when disaster strikes… read more

From Tree to Tapas: The Noble Olive

I just adore olives. I could honestly gobble them down all day! These wonderful little fruits are celebrated as a delectable speciality the world over, and have a place of pride on any kitchen table. The first time I found myself in an ancient European olive grove – in Italy I believe – with gnarled and twisted trunks twisting up to stretching branches of delicate, silvery leaves I knew I was quite in love… Read more

The Magic Of Blogging: A Boost For Your Brand

While an entire generation of Tamagotchis tragically succumbed to neglect in the bottom of a drawer and, thankfully, the prophesied Armageddon of Y2K came and went without actual apocalyptic catastrophe, blogging is a relic of the 90s that has managed to keep a firm hold within popular culture into the new century and beyond… Read more

Boost the relevance of your brand with energetic and informative blogs and articles. Light up your social media presence, bolster your SEO, and foster your authority as the go-to business in your area of expertise. Fantastic content will connect you with your audience—creating a tangible picture of who you are and what you believe in!

Jemima is a great writer, who puts her heart and soul into her work. She is highly reliable – frequently delivering well ahead of schedule. With her creative mind I am able to communicate the most basic outline of what I need, or wish to achieve, and Jemima takes care of the rest. The icing on the cake is that she is such a joy to work and communicate with – sweet, fun and thoughtful. A delight to work with.

Melanie, Word Up Virtual